The smaller dimension will result in a smaller image file size.īy finding the balance between the three, you can reduce image size and improve website performance. The dimensions of the image will affect the file size of the image. Image size is smaller in JPEG as compared to PNG but the image quality is better in PNG. The widely used image format is JPEG and PNG format. Disadvantages: There is only a slight decrease in image file size.

Advantages: The quality of the image will not be lost.

Can’t get the original back after compressing.

Disadvantages: The quality of the image degrades with the smaller size.

Lots of tools, plugins, and software support Lossy compression

Advantages: It can reduce the file size to a very large extent.

There are two types of compression: Lossy compression and Lossless compression Lossy Compression It reduces the file size of the image without losing the quality of the image. Three main factors play a vital role in image optimization: Compression Image optimization is the process of decreasing the file size of an image while retaining its quality. Without further ado, let’s get started… What is Image Optimization? This blog post will get you a clear picture of image optimization. But many marketers, businesses, and freelancers are not aware of the importance of image optimization in their websites. Optimizing images can be complicated but with the right strategy in place, you can take your organic traffic to the next level. Image optimization helps in faster website loading, improves the user experience, and makes the website appear more credible. So, how can we make our website interesting as well as fast? The answer is Image Optimization.

Images make the website appealing, on the other hand, it also makes the website perform slowly. It is one of the best ways to keep the users engaged with your webpage and help you get the maximum goals converted for your business. We all know that images add value, information, and context to a web page. An image is worth a thousand words, indeed.

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